perfectlymarilynmonroe:
Lester Cowan was not only the producer of Love Happy but also the expert promoter as he knew the more premieres benefited from nothing so much as the presence of a shapely, sexy blonde. Thus, Marilyn’s contract required her to travel the country on the ‘Love Happy Tour,’ in July. She was paid $100 a week for give weeks, plus publicity escorts in each city and cash for a new wardrobe. On this, Marilyn Monroe said, “I bought the nicest things I could find in Hollywood’s department stores. Nothing cheap or daring. Johnny and Natasha told me I should travel like a lady, which I suppose they thought I wasn’t. So I bought a couple of wool suits and sweaters, high-necked blouses and a jacket.” [Marilyn Monroe: The Biography by Donald Spoto]
Marilyn Monroe during the Love Happy Tour in 1949.